AFL Stickers and T- Shirt
The project involves creating 10 typography and illustration-based stickers, including 2 animated depicted the Australian Football League (AFL), along with designing a custom t-shirt. The goal is to highlight the values and identity of AFL while engaging players and fans through unique stickers and t-shirts that reflect the league’s spirit.
Zahra created all the stickers and t-shirt designs based on the insight gathered from an online meeting with an AFL representative, ensuring the designs reflect the league’s essence. The stickers and t-shirt are designed to evoke feelings of positivity, celebration, community, happiness, and friendship.
The animated stickers went through an intricate process: They were separated into layers and determined how the sticker moved to produce smooth movement. Then, they were animated with Adobe After Effects and edited with Adobe Premier Pro.
The stickers use a green background to make removing and replacing the background easier for the client.
